• continue to develop as a modern fit for purpose organisation
• provide an attractive environment for participants
• provide high quality Continuing Professional Development pathways for our coaches and other volunteers
• support of high performance athletes to achieve improved performance
• cultivate partnership working with our key external stakeholders

This requires us to populate an appropriate organisational structure with Directors, staff and volunteers with the necessary skillsets and behaviours to deliver effective leadership and operational excellence

Provide an attractive environment for partcipants

This requires that we support out member clubs to develop their capacity to recruit, retain and sustain new members within an appropriate and progressive coaching environment

Provide high quality Continuing Professional Development pathways for our coaches and volunteers

We will achieve this by facilitating Swim Ireland's revitalised education programme

Support our high perfomance athletes to achieve improved performance

This requires early indentification of talent complemented by appropriate pathways to excellence through best practice coaching and bespoke high perfomance and competition plans.

Cultivate partnership working with our key external stakeholders

As well as continuing to work in alignment with Swim Ireland, we will facilitate open and transparent working relationships with SportNI, DCAL, local councils (especially North Down Council) and potential commercial sponsors with a commitment to Corporate Social Responsibility